Over the years, we have discovered that the use of color and light are (hands down) what really make outstanding design possible. As fully trained members of the IACCNA (International Association of Color Consultants, North American Chapter) we are in tune with how color affects us all at a primal level and how to divine the appropriate use of color for each situation. We caution our clients that color trends or recipes (i.e. “A yellow room will make you happy.”) do not serve us well because so many other factors come into play. For example:

• Which colors are true expressions of you, and not the paint company marketing their latest product?
• How do the colors affect the synesthesia of your space?
• How is the room lit? Is there natural sunlight or artificial? What color temperature exists in the lighting and how will it affect color choices?
• What is the balance of color from an energetic perspective? Does it feel too hot or cold? Heavy or airy? Cozy or uncomfortable?
• What does the research show about the application of color in homes versus offices?
• What are the needs of the people using the space? Are they children, elderly, employees of a company, or have special needs?

And the list goes on. Most people choose color while standing in an artificially lit retail environment and fail to understand why their rooms don’t turn out the way they intended. The aforementioned considerations point us toward “why”. Choosing color is a complex process that is tied to the individual project and cannot be mass marketed. That’s one of the reasons why it is so important to use the services of a certified color consultant. Many current designers and decorators advertise that they provide color consulting services, but in reality their true knowledge about color and environmental psychology is limited. We’ve had clients come to us after having paid expensive “color consultants” because they were unhappy with the results because their needs had not been appropriately assessed. We have developed a color selecting process over the years that have resulted in color selections our clients love – every single time. That’s because we understand the basic components behind creating environments that work.